Sreyashi Mukherjee’s research is influenced by her interdisciplinary social science and humanities training and interest in the Global South. Broadly, she is interested in how a medium with effective transformative powers – in socio–political relations, gender, race, sexuality, caste, and class – shapes global institutions and practices in present–day geopolitical landscapes. She applies this frame at the intersections of political economy, gender studies, and social imaginary to focus on the strategic construction of identities as mediated via advertising, social media networks, and television shows.
As a teacher-scholar, Dr. Mukherjee prefers collaborative, integrative, and critical pedagogies, as her primary goal is to encourage students to critically observe, analyze, and question ideologies and their previous knowledge about communication forms and practice. She brings her experiences in print journalism, non-profit fundraising, and communications consultancy to the classroom to offer students a practical approach to communication and media studies for various career paths.
COURSES TAUGHT
Effective Business Communication (2024) at Sister Nivedita University
Communicative English (2024) at Sister Nivedita University
Soft Skills Development (2024) at Sister Nivedita University
COM 220: Qualitative Research Methods (2021) at Drexel University
COM 270: Business Communication (2018, 2019, 2021) at Drexel University
COM 230: Techniques of Speaking (2019, 2020, 2021) at Drexel University
COM 310: Technical Communication (2020) at Drexel University
COM 286: PR Strategies (Developed Curriculum) at Drexel University
COM 247: Social Media in Communication (Developed Curriculum; 2021) at Drexel University
COM 150: Mass Media and Society (2017) at Drexel University
COM 220: Qualitative Research Methods (2017) at Drexel University
COM 210: Theories and Models of Communication (2018) at Drexel University
COM 160: Journalism (2018) at Drexel University
- PhD in Communication, Culture, and Media from Drexel University
- MA in English from Jadavpur University
- BA in English from Jadavpur University
Education & Training
PUBLICATIONS
Mukherjee, S. (In progress for 2024) Sport, body, and advertising: Developing cultural capital through commercialisation of sport in India. Sports in Contemporary India: Society, Culture and Governance. Edited by Surajit C. Mukhopadhyay and Lovely Dasgupta. Routledge London.
Mukherjee, S. (2024) Indian Advertising and Women’s Roles, Liberties and Consumerism. Critical Collective.
Mukherjee, S. (2023) Soap Advertising: Decently Negotiating Law, Identity, and Nation. Critical Collective.
Mukherjee, S. & Pajé, D. (2022) You can’t force someone to want you: Investigating consent, tokenism, and play in reality dating shows. The Forgotten Victims of Sexual Violence in Film, Television and New Media: Turning to the Margins. Edited by Stephanie Patrick and Mythili Rajiva. Palgrave Macmillan.
CONFERENCE PAPERS
Mukherjee, S. & Loring-Albright, G. Food for Home: designing a keepsake game (Upcoming, July 2024) at the Generation Analog: The Tabletop Games and Education Conference
Mukherjee, S. Luxurious drudgery: Analyzing agency represented in Indian detergent advertising (November 2022) at the Annual National Communication Association
Mukherjee, S. From ‘soft and clean’ to ‘stop the beauty’: An analysis of agency in Indian advertising (March 2022) at the Annual Association for Asian Studies Conference
Mukherjee, S. Clean, soft and fresh: Observing female agency in Indian advertising (June 2021) at the Annual PCA/ACA National Conference
Mukherjee, S. Advertised agency: For the Indian woman (October 2020) at the Studying South Asia: Graduate Student Roundtable, Indiana University Bloomington
Mukherjee, S. Guardians of the authentic desi galaxy: Aunties, (not) chai tea, curry and round rotis (Cancelled due to COVID-19 pandemic; April 2020) at the Annual Popular Culture Association Conference
Mukherjee, S. Chai, doodh, and everything good: Advertising in India (February 2020) at the 6th Annual South Asian Media and Cultural Studies Conference
Mukherjee, S. & Reynolds, R. R. H(anger)s, incest, and heartbeats: Emerging discourses of rape politics online (November 2019) at the Annual Mid-Atlantic Popular & American Culture Association Conference
Loring-Albright, G., Mukherjee, S., Jenkins, A., Hakanen, E. Doomed to a culture of violence? A framing analysis of video games and school shootings (May 2019) at the 69th Annual International Communication Association Conference
PANEL CHAIR
Gender and Consumerism: Role models, Influencers, and Soap Sellers (June 2021) at the Annual PCA/ACA National Conference