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Elfriede Fürsich

  • Associate Professor


  • University of Georgia, M.A./Ph.D.


Elfriede Fürsich is a media scholar who specializes in issues of globalization, mobilities, journalism, popular culture and cultural diversity. She has investigated discourses of globalization in media ranging from travel programs and music reviews to business journalism and online news games.  She co-edited the books The Political Relevance of Food Media and Journalism (2023) and Travel Journalism: Exploring Production, Impact and Culture (2014)She has published her research in leading Media and Cultural Studies journals such as Critical Studies in Media CommunicationBroadcasting and Electronic Media and Journalism and Mass Communication Quarterly. In addition, she was selected to write an expert report on “Media and the Representations of Others” for the UNESCO World Report Investigating in Cultural Diversity and Intercultural Dialogue. Currently, she is on the editorial board of the academic journal Journalism Studies; previously, she served on the boards of International Journal of Cultural Studies and Popular Communication.

Before joining the University of Pittsburgh, she has taught in the US, India and Germany. She was tenured faculty at Boston College; was Visiting Faculty at University of Hyderabad, India; worked in Germany as BCP Visiting Professor of Media and Popular Culture at Freie Universität Berlin and as a Visiting Professor at University of Hamburg’s Erasmus Mundus M.A. Program in Journalism, Media and Globalization. In addition, she has also held classes at Hertie School of Governance in Berlin and Filmuniversität Babelsberg.

Elfriede Fürsich is Affiliate Faculty Member in Cultural StudiesFilm and Media Studies, and the Global Studies Center.


  • Representing the Other
  • Globalization and Cultural Studies
  • Diversity and Media
  • Lifestyle Journalism
  • Travel Journalism
  • Cultural Logic of Media Industries


Journal Articles (selected)

Book Chapters (selected)

  • Fürsich, Elfriede (2018). Textual Analysis in Communication. In Patricia Moy (Ed.), Oxford Bibliographies in Communication. Oxford University Press.
  • Fürsich, Elfriede (2018). Travel Writing. In Tim P. Vos and Folker Hanusch (Eds.) International Encyclopedia of Journalism Studies. Wiley-Blackwell
  • Fürsich, Elfriede., & Kavoori, Anandam. P. (2014). People on the Move: Travel Journalism, Globalization and Mobility. In Folker Hanusch, & Elfriede Fürsich, Travel Journalism: Exploring Production, Impact and Culture (21-38). Hampshire: Palgrave Macmillan.
  • Hanusch, Folker, & Fürsich, Elfriede (2014). On the Relevance of Travel Journalism. In Folker Hanusch, & Elfriede Fürsich, Travel Journalism: Exploring Production, Impact and Culture (S. 1-17). Hampshire: Palgrave Macmillan.
  • Fürsich, Elfriede (2014). Analyzing Text: The Cultural Discourse in Ethnic Food Reviews. In Fabienne Darling-Wolf (Ed.). Research Methods in Media Studies. (International Encyclopedia of Media Studies Volume VII) (pp. 338-357). Malden, MA: Wiley-Blackwell.
  • Fürsich, Elfriede and Lünenborg, Margreth (2012) Wissensproduktion ,On The Run’. Über die (Un)möglichkeiten mobiler Forschung und Forscherinnenkarrieren [Producing knowledge on the run: The (Im)possibilities of Mobile Research and Academic Careers] (pp.193-207). In Tanja Maier et al. (Eds.). Medien, Öffentlichkeit und Geschlecht in Bewegung. [Media, Public and Gender on the Move]. Bielefeld: Transcript
  • Fürsich, Elfriede (2010). Media Convergence als Risiko und Chance – Eine Analyse des amerikanischen Journalismus im Crossmedia-Zeitalter [Opportunities and Risks of Media Convergence: An Analysis of U.S. Journalism] (pp.54-69). In Ralf Hohlfeld et al. (Eds.). Crossmedia – Wer bleibt auf der Strecke? [Convergence: Who Is Left Behind?]. Berlin: LIT Verlag.

Courses Taught

University of Pittsburgh (Department of Communication) (2017- )

  • Media Criticism
  • Media Theory
  • Global Media (Special Topics in Mass Communication)