For college students, thinking about the future can feel all consuming sometimes. What skills are needed for success? What connections should be forged? What skills must be mastered at this critical juncture? Business Insider’s Amanda Hoover argues that communication skills are the golden ticket for top-tier, quality employment.
According to Hoover, technological companies are finding a competitive edge through an increased investment in its communicative practices. Prioritizing exceptional communications can be, “[an] antidote to the ephemeral nature of digital”, according to companies like Signal. The ephemeral entity that Signal is referencing is artificial intelligence. Hoover writes that poorly crafted writing by AI has led to, “...wasted time and a breakdown of trust” within companies. Effective communication is the remedy for avoiding these substandard outcomes and exceptional communications can be “[an] antidote to the ephemeral nature of digital.” Having a foundational understanding of how to navigate discourse, composition, and oration is extremely beneficial for modern employment. Additionally, it satiates a historical, societal need to preserve the human voice and thought process. Humans value ground truth and elements of emotional appeals that simply cannot be generated by AI.
Hoover cites Anthropic as a recent example of this model. Anthropic, the tech developer of Claude AI, has tripled their number of communications employees. Additionally, their employees enjoy extremely competitive salaries of around $200,000. This is a crucial distinction setting them apart from their rival corporations like Open AI, the creator of ChatGPT.
What should one take away from Hoover’s analysis? In the age of AI, it is critical to articulate one’s thoughts in a coherent, strategic manner that is rooted in narration. AI can write but it simply cannot replicate the experience of reading another human’s expressions.
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Written by Katherine Slavin for COMMRC Connect.